Apple Unveils E-Textbook Strategy for K-12

THE story of the week…this by Jason Tomassini.

Apple Inc. announced aggressive new efforts yesterday to move into the K-12 electronic-textbook market, though educational publishers said the biggest news from the move is how the normally disruptive company is likely to help the publishing industry rather than challenge it.

Through a partnership with three major K-12 textbook publishers—McGraw-Hill, Pearson, and Houghton Mifflin Harcourt—Apple is offering interactive textbooks through its iBooks store at $14.99 or less. The textbooks feature multimedia elements, including video, three-dimensional graphics, and photo galleries. They also allow students to highlight text to create flashcards and search within a glossary.

via Apple Unveils E-Textbook Strategy for K-12.

Post Source: EdWeek

**Editor’s Note:  Click on links within the post field.  The post “title” hyperlink opens another window in Edfive.**

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Categories: Journals, Magazines, & Websites | Tags: , , | Leave a comment

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