Switch – How to change when things are hard

“Change is hard.” “People hate change.” Those were two of the most common quotes we heard when we began to study change. But it occurred to us that if people hate change, they have a funny way of showing it. Every iPhone sold serves as counter-evidence… check out the review in the Wall Street Journal…

Book Review: Switch – WSJ.com.

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Categories: Books, Research | Tags: , | Leave a comment

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